The Fearce LuxeWrap story
Created for the style you worked hard to wear.
Master stylist Helen Fortune inspired the design of Fearce LuxeWrap. Michelle Gibson is one of the brand’s co-founders, bringing you hair protection made to help your salon-fresh look last.
A better wrap starts with a better fit.
The collection pairs quilted satin with a non-slip nape grip, cooling details and an adjustable closure so the protective part of your routine can feel elevated, too.
Designed beyond the salon chair.
Every Fearce LuxeWrap is made to help protect curls, shine and confidence when the day winds down, whether you are preserving a pixie, blowout, braids, locs or your favorite protective style.
Meet Helen Fortune & Michelle Gibson.
Master stylist Helen Fortune brings creativity and professional hair care expertise to the brand. Her experience behind the salon chair inspired the design of Fearce LuxeWrap, with a focus on helping preserve the styles her clients work hard to achieve.
Helen’s creativity and expertise in the hair care business merged with Co-owner Michelle Gibson’s business expertise to launch this remarkable brand. With more than 30 years of leadership experience in manufacturing, supply chain, and business management, Michelle Gibson has driven growth and transformation across global organizations, including Dell, Motorola, and Mars, Inc.
Her experience spans established corporations and emerging businesses, with a proven ability to build the infrastructure, systems, processes, teams, and product capabilities needed to scale.